Approximately 50 communications and leadership personnel representing nearly 40 state agencies gathered at the Georgia Department of Administrative Service’s office in Atlanta on Nov. 7, 2013 to discuss how state government communicators are leveraging innovative digital media to support their agency’s strategic priorities. The topics varied, but all focused on tapping digital media to make state government more responsive and approachable.
Cross-agency coordination like this is imperative for much of the work communicators do. This is especially true for digital initiatives, where cooperation between agencies’ respective social media presences allows communicators to amplify messages, grow audiences, and ultimately better communicate with customers.
“What I hope was obvious to the event attendees, is that our peers throughout state government are doing smart, edgy and innovative things with digital media,” said Seth Stuck, Manager of Online Communications for the Georgia Department of Administrative Services and the organizer of the event. “There’s value in seeing and hearing what other state agencies are doing really well, and then considering how their ‘lessons learned’ might apply to our own agencies.”
Below are the presentations from Georgia’s second #TeamGaSocial Summit:
• Optimizing Email: Leveraging targeted, measured email to ensure key audiences are receiving, seeing, opening, and acting on important calls to action
• Ready Georgia Mobile App: How to build and market a mobile app around a strategic need
• Geotagging: How geo-specific apps and social platforms like Foursquare can support strategic initiatives
• Interactive Multimedia Campaigns (Presentation not available): Launching a social media campaign driven by customer-submitted content
• Adaptive Web Design for Responsive Government: Designing websites for mobile users to make state government more accessible
If you “do social media” for your state agency, we invite you to join our Facebook group by requesting access here.
